Kitchen residents, want to know the popular cloud kitchen models?
For those of you Dapura residents who have read the previous MinRa article, surely you already know the various advantages of using a cloud kitchen.
This time, MinRa will tell you the types of cloud kitchens, because each cloud kitchen model has different specifications!
Independent Cloud Kitchen
This is a classic model for a cloud kitchen, like a restaurant but without the physical components. This cloud kitchen model only has one brand/restaurant that prepares food in the kitchen according to orders that have been received through an online application. This is an independent business model in terms of taking orders and delivering packaged food. Usually brands that are already quite well known use a cloud kitchen model like this.
One of the advantages of an independent cloud kitchen is that it operates only Back-of-House, meaning it covers all areas behind the scenes that customers will not see.
Multi-brand cloud kitchen
This business model operates based on analyzing customer demographic data, the most popular dishes or menus, and considering the demand and supply for those in the cloud kitchen. This business model is based on close analysis of food consumption trends in a particular area. The advantage of this cloud-kitchen model is that F&B businesses can position their brands as individual restaurants to their target market. Having a shared kitchen between different brands will lower operating costs.
The advantage of a multi-brand cloud kitchen is that it operates in a kitchen space with minimal infrastructure such as gas pipelines, drainage systems, and ventilation. Then it involves online services to take care of online ordering, delivery fleets, and menus. The restaurant that rents simply brings equipment, staff, raw materials, and cuisine into its operation. Simply put, a restaurant that cooks and provides its own service.
Hybrid cloud kitchen
This cloud kitchen model is a combination of a takeout restaurant and a cloud kitchen. Works in the same way as a regular cloud kitchen and has a front that allows customers to come and take orders in person, but can also do online delivery. The process of delivering orders through a food delivery application. Although Hybrid cloud kitchens require higher capital for operational costs, this cloud kitchen model also supports and strengthens the relationship between brands and customers, due to the addition of clearer trust with a brand.
Advantages of hybrid cloud kitchens:
Orders come from online sources
Single kitchen in one brand
Providing delivery and takeaway orders
Cloud Kitchens Owned by Delivery Apps
This cloud kitchen model operates when the delivery application rents or buys kitchen space that has a strategic location and determines the brands they will rent, especially those that are on the rise. When placing an order, it can be done through the application and the delivery fleet also belongs to the application. This model also involves a symbiotic relationship between application companies and food brands. The FnB brand also takes advantage of the application’s reach to get new and old customers, and the application also takes advantage of food brands to give its users more choices.
Well, Kitchen Residents.. After MinRa explained the popular cloud kitchen model, now is the time for you to consider and choose a cloud kitchen model that is suitable for your FnB business!
